Have you listened to Kutiman yet? He's the musician that spent three months holed up in his bedroom mixing over 100 videos into 7 tracks for a project called Thru You. Take a listen, they are actually pretty good.
The interesting thing from a social media aspect is that within one week of it's release, it resulted in over 1,000,000 views! And all this from a total of 20 emails that were sent out from 3 people that helped with the project. Marketing budget? Zippo. The team says most of the buzz appears to have occurred on Twitter, which is no surprise. Easy to send a 140-character message about a cool new music project.
So these guys launched a musician on Twitter, think about ways you can harness Twitter to build awareness about a cool new product or feature of your brand. Remember to keep it concise, unique and interesting. And consider using video as the delivery tool. What ways have you used Twitter to drive awareness and sales of your products? Let us know.